The need for the option to purchase perpetual license of Production Bundle

Question

My business has used Adobe products for 15 years. I am a big fan. But I wish to continue purchasing the Production Bundle line of products with perpetual licenses. I have no need for the Cloud. I also want to upgrade from my current version of CS6 as I have done in the past, for about $350. Month to month rental does not work for my business. I also dont feel paying $600 for the Cloud is appropriate since my standard yeaarly upgrades are usually $350. If you folks dont give me a choice I will have to end my use of Adobe software. Many other professionals feel the same way. Please give us an option for ownership. Otherwise you may find you have a mass exodus from folks that have happily purchased your product for years.

Answer 1

Hi Todd and 001andrew,
I was going through the discussion we were having in last 4-5 post in this thread and it made me reply to your query and concerns.
I think you are mixing up 2 things here "Adobe Creative Cloud" and "Adobe Marketing cloud". Creative cloud comes under Digital Media whereas Marketing cloud comes under Digital Marketing.
Adobe® Marketing Cloud gives you a complete set of analytics, social, advertising, targeting, and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.
You can explore more about Marketing cloud on the following link:
http://www.adobe.com/in/solutions/digital-marketing.html
On the other hand Creative cloud gives you a simple membership which gives you the entire collection of CS6 tools and more. be it print or Interested in websites and iPad apps or Ready to edit video? You can do it all. Plus, Creative Cloud members automatically get access to new products and exclusive updates as soon as they’re released. And, with cloud storage and the ability to sync to any device, your files are always right where you need them.
Adobe Creative Cloud is an ongoing membership that gives your team access to all the Adobe Creative Suite® 6 desktop applications, plus other tools and services including Adobe Muse, Adobe Acrobat XI and Adobe Photoshop Lightroom 4 software, Adobe Edge Tools & Services, and more. Creative Cloud also includes new Internet-based services* and enables the delivery of high-impact content experiences such as interactive websites and stunning digital magazines. By offering connectivity with Adobe Touch Apps†, headlined by Adobe Photoshop Touch, Creative Cloud enables a mobile workflow, from ideation to publishing, to bring the power of Adobe innovation to iPad devices and Android™ tablets. Creative Cloud gives you freedom to create, offering immediate and ongoing access to industry-defining tools and technologies, to serve a vibrant worldwide community of creative talent.
to know more about the creative cloud offering you can visit:
http://www.adobe.com/products/creativecloud/buying-guide.html
Hope this helps you to understand the concept.
Also on the point where you have mentioned that where Adobe's Quarter result indicate that "Deferred revenue grew by $80.5 million to a record $700.0 million. " This Mean that Adobe has invested a lot in new offerings which is a liability as of now and this will turn into regular revenue in the future financial results.
Just to make it easy to understand deferred revenue means that we have advance payments or unearned revenue, recorded on the Adobe's balance sheet as a liability, until the services have been rendered or products have been delivered. Deferred revenue is a liability because it refers to revenue that has not yet been earned, but represents products or services that are owed to the customer. As the product or service is delivered over time, it is recognized as revenue on the income statement.
Companies generally have sizable amounts of deferred revenues on their balance sheets, typically representing license fees and annual maintenance charges. Analysts study trends in deferred revenues of such companies for a better indication of their financial performance.
So yes it is a good indication for Adobe and promise a great results in future. And obvously we can do it only with our esteemed and respected customers coming along in this great journey for Adobe.
Cheers!!
Kapil Malik