The quality of the video decreases when the movie is exported

I am creating a video series for a product that is about to launch.  The video was recorded on an iPad.  When I exported the finished video, the color quality went way down.  When I watch the footage in iMovie, the video clips and the .jpeg slides that were created in Photoshop look great, very sharp.  When I watch the exported movie in iTunes, the color quality is terrible.  the picture becomes blurry.  Red is a main color of the movie, now it looks very pale and it lost it's sharpness.
How can I improve this?
I did also export it as a Quicktime MP4, and the quality was a bit better.  Still not good enough to launch the product.
Also, I am working with iMovie '08 on my iMac running on OS X 10.6.8.  Is there any upgrade that I can get to enhance this problem?
Thanks

There are a couple of issues.
First: The Aperture images used in iDVD are the Aperture PREVIEW images; you need to go into Apperture's preferences and increase the size of the preview images (Preference>Previews).  A better solution (in my opinion) is to actually export the image from Aperture at a reasonable size (for NTSC, something like 854x480; for PAL, 1024x576) to a folder on your desktop and use THOSE exported images..  Note that going to larger sizes won't give better quality - and may, in fact, slightly reduce the quality because of the Quicktime interpolation that will be required in iDVD.
Second:  DVDs are low resolution devices (like 640x480 pixels for NTSC) and can not maintain small type.  See http://homepage.mac.com/prof_pixel/text_test_iLife09.html for an experiment I did a couple of years ago for some type size examples.

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