The taboo question... what are people charging?

I've tried to quietly ask a few pricing questions around, but mostly just get the response "why don't you ask in the forums"? So here goes... I am starting to build up a small media agency and we have purchased the Pro DPS Account. I'm wondering:
1) If other DPS Pro (or Enterprise) users are simply charging their clients per app/issue, or also including a fixed monthly fee on top to cover the download fees and platform fee?
2) What $$ range people are charging clients to product an app, or each issue? I know this number can vary wildly depending on content, client size, market, etc, etc, etc... but if anyone was willing to share basic details I would greatly appreciate it! Perhaps just say something like: we are on the West Coast, and serve a billion dollar a year company, and charge them $X for each issue, excluding 3D and video creation costs for the issue. Please don't feel like you have to identify yourselves or your clients... I really wouldn't expect that!
Like I said, I'm just taking a shot in the dark asking questions like this, but thought... what the heck, why not?!
Thanks!

Thanks Bob... I know its a pretty difficult question when taking into account project scope, client, and market location. I guess at this point I'm almost more interested in finding out how people are dealing with the Pro account cost (which we have already), the $0.30/folio download fee, or even if you add on SiteCatalyst (another $15K+/yr). Are smaller agencies building all those costs directly into what they charge per app (or per folio)? Or are they charging per app/folio, and then also tacking on a monthly surcharge per app/folio? I'm trying to set up a business model for this that doesn't go against what everyone else might be doing!

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