This movie requires QuickTime, which is not supported by this version of iTunes.

I know many people are also having this problem and some solved the issue by running the app in 32 bit mode. Unfortunately, when I do that, iTunes warns me that I have to open the application in 64 bits.
For those of you who don't know about the problem, here is the issue. When I try to play a lecture video in iTunes U, application prompts this error message and does not play the video no matter what.
This movie requires QuickTime, which is not supported by this version of iTunes.

Delete the content and download it again. If you've moved the iTunes library to a secondary volume, move it back to your home folder.

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