Three Versions of a movie? Which one do I buy?

This week, the iTunes store features the 1995 Al Pacino / Robert DeNiro movie Heat on sale for $9.99.  I love this movie and so I was looking forward to buying it.  But I fell into an iTunes hole and after clicking on a number of different titles, found myself at another listing for Heat, priced at $14.99.  Confused, I searched the iTunes store for "Heat", and was surprised to see three separate listings, all at different prices, for the same movie:
Now, unlike The Heat, which has rated and unrated versions available, Heat appears to have nothing between the three editions to differentiate them.  None of them contain iTunes Extras, none of them have different runtimes or ratings.  The only things that appear to be different are price and bitrate:  $14.99 / 5.81GB ; $17.99 / 5.75 GB; $9.99 / 6.16 GB.
Likewise, another title on sale this week is Seven. It has two identical listings. One at $9.99, one at $14.99.  The $14.99 has the higher apparent bitrate; 4.79 GB vs. 4.37 GB.
So my questions is, how do you know for sure you are getting the best release available for any given movie in the iTunes store?

Caleb,
CC2014 is a new version, which in some ways are closer to the CS versions because some features have been reintroduced.
If you are happy with CC2014 you may uninstall the others.

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