Tips for file size of ipod or itune videos??

I have a 1/2 hour video that i'm trying to upload on various video sites, but they limit to 100MB-- my file in mp4 format is 359MB.. does anyone have any tips on how to reduce or compress the file to a smaller size? Some of the itunes vidoes i've downloaded before that were 1/2 hour in length, were only about 30MB in size...what the significant difference in file size?

what the significant difference in file size?
The single, most important factor is you combined (audio + video) average data rate. In your example above, the 359 MB file has a combined average data rate of roughly 1600 Kbps or about that of a standard iPod 640 width iPod file "preset" output. On the other hand, a 30 MB 30-minute file has a combined average data rate of about 133 Kbps or about that used for a 16 KB/s telephone modem and probably looks terrible and/or is so small that you can barely see any detail.
Basically, you have three options:
1) Reduce the combined data rate and suffer with the poor quality,
2) Divide you file into three 10-minute segments and encode using something like the "iPhone" preset which should produce a reasonably looking 480-width files at approximately 88 MBs/10-minute segment, or
3) Post your files to a site having increased file size limitations.

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