Tips for online usage

Premier Pro CS4 Mac Noob
I am creating online video's for our company and was wondering if anyone has tips on file format, encoding (H.264, FLV etc) and other settings to use to make small files of acceptable quality.
A 3 minute movie I put together (from 3 H.264 recordings and an AI file) encoded at H.264 ended up as 12MB even though the 3 recordings I used totaled around 8MB. I do have a quick transition of the AI file as well for maybe 5 seconds.
I looked at other online video's and found the file sizes to be about half of what mine is and the quality looks better.
Thanks very much in advance for any tips or suggestions.

OK through trial and error I found that setting the FPS to 10 instead of 29 or 30 helps reduced the file size even though the estimated size was showing higher.
So my settings are :
H.264
10 frames per second
VBR 2 pass .5 and 4MB
Audio is 128 Medium
I think I am actually going to use flash to play the movie and overlap it with Vector transitions and buttons like email links.
Any other suggestions are much appreciated.

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