Titles look washed out

I have ended a video with simple credits: white Gill Sans lettering on a black background. These titles show on the computer as crisply and vividly as I had intended. When I create a DVD and play it on the computer, they are still crisp white-on-black. When I play the DVD through a TV (any TV of almost any size: CRT, LCD, Plasma or LED), the whole of the video shows perfectly, but then come the end credits and the white Gill Sans had turned into a dull, washed-out gray. This makes it difficult to read.
This is frustrating, but what makes it doubly annoying is that similar white-on-black title scrolls and cards from broadcasters show clearly and crisply on these same TVs.
Obviously, broadcasters are doing something that I am not (or vice versa). Can anyone suggest where the problem might lie and what the solution is to these ditchwater whites?
Thanks in advance.

Hello Tom:
1. The format is AIC 29.97 1920x1080i60.
2. I'm exporting as a QuickTime ref file.
3. The resulting file looks perfect: 100% white on 100% black.
4. I'm exporting to Compressor 3.5.2, which I set to burn the DVD after encoding has finished.
Given the symptoms (only on a TV does the white text go dull), normally I would have assumed that the fault lay in the TV, but this look of 30% white on 100% black happens irrespective of which DVD player I use and which TV it's connected to. I have now tried half a dozen player/TV combos thanks to friends and family. Only on a computer monitor is white text on a black background truly 100% white.
Strangely enough, whites in the video images are perfectly white. This problem becomes apparent only in white text on a black background.

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