To compress before export or after export

I have just exported a 1 min 16 sec video in FCP to flip4mac studio to make it into a wave program so that the college can use it on the web site.
They also want it compressed. Should I have compressed it before it took an hour to export it into a wmv file? Other question is what preset should I use for compression for use on a web site which given their equipment it will be streaming video?
I am asking these questions as I am a neophyte, as if everyone could not tell by my question. But this is my first project of merit and the footage is all of ITALY for their study abroad program.
Any help will be appreciated.
Power Book 17 inch 1.5 ghrz processor   Mac OS X (10.4.2)  

WMV is already compressed video. A "wave" program would be one that handled uncompressed audio. It's generally the case that you will need to try different compression settings to find what looks the best for a given data rate, and so rather than tie up FCP every time you want to do another test, just export a DV file and then send that repeatedly through Flip4Mac to try different WMV settings.
What you'll end up with may depend on how instantly you want users to see the video, and what connection speed you expect them to have. As a point of reference here's a WMV that I made at about 400kbps, using Compression Master (a Flip4Mac competitor):
http://kidzbop.com/videos/7/index.do?sid0=3&page_id=24&mediaId=7
A lot of the glitches you see in the video are in the original uncompressed file, which gave Compression Master a harder time, but the results are not bad for the data rate.
The frame rate and the size of the video are other variables for you to play with, along with the data rate. Start off by deciding the data rate, and then take a guess at what you'll get away with. As a very rough guide, 320x240 at 15 fps would work well enough in 300kbps. If you have more data rate, try faster frame rate or bigger picture.
iMac G5 1.8 GHz   Mac OS X (10.4.3)  

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