To SONY management not Sony ericsson Management, please don't do the same mistakes.

Question

Please Don’t Make Same Sony-Ericsson Mistakes
by USER-986393 » Thu Oct 27, 2011 3:40 pm
Congratulations on your Erricsson's share acquire, I must say i have been Sony phone holder from the day SONY CDM-Z1 was created, forced my self to stick with SE... and now happy to come back to SONY again. I would like to talk about couple of things...
Response:
The major fall of SE is the fact that they did not listen to fans and most importantly customers. we complained so much over Xperia X1 and Xperia X10 until SE forced us to purchase other brands due to lack of response. so please, responding to complaints is critical when there are so many better phone makers out there.
Lack of future vision:
Look at the Galaxy S, Galaxy Sii, Iphone... you know what they have in common? light years technology for the same price as Caved in SE phones. Arc vs Sii?... SE was against technology for some reason, for instance. who ever was against dual processor and how much it would attract customers, needs to find another company to put down. Lack of LTE?, how can someone not find that as something a cell phone can use in the future? Market share in USA? why would someone not give the US attention, no one buys a full priced phone these days, that only worked when there was no contracts. these days i don't mind a contract as long as i am getting a phone a i can not afford. also i never understood this frequency difference, why did SE wait until iPhone 4s marketed the idea a "world phone" that works anywhere? why did SE insist on making an American version and an international version? example ARC LT15A and ARC LT15i is it SO HARD to make a phone that has all the frequencies LT15Ai? really? who ever was against that idea needs to go as well.
I will assume who ever is reading the example i mentioned above is grasping the importance of it... it's as simple as this SE would have been more successful had more people bought SE phones, i am interested in the ARC LT18A, well there is only LT18I that wont work 3g on At&t. here are the problems that you will face... 1 - a happy innocent customer that did not know that, purchased a LT18I (international) and realized SE customers service in Canada or USA that it won't work in the U.S. on 3g...   2 - a frustrated customer like me who knew about the difference from previous mistakes and decided to buy an iphone instead just bc of the being neglected or carelessness from SE towards people in the U.S.  either way, wither those two two points were shocking to you as a SE manager, or a common fact that is not important enough... that manager needs to go.  with a tahnk you note for loosing market share in the U.S. deserves an excelence in that actually.
Wrong Focus, right focus was a little too late:
SE phones especially in 2011 was way behind any other company in smart phones, yes the ARC S was maybe a nice attempt but simply not enough... the world is advancing really fast, if you dont catch the train, then your about to bankrupt. it took forever to jump on really powerful phones and instead there so many variations. you can get a cyber-shot but not a Walkman.. you can get a walkman phone but not as smart as the p900 you can get the p900 but not as slim as the p600. SE was competing with its own self ... lets FOCUS, get your stuff together and make a Quality phone not Quantity phone. (GOOD JOB ON THE TABLET) the variations are based on needs not confusing differences. The ARC was a great phone, but SE had missed the train.
THE UPDATES:
The most frustrating customer service i have ever experienced, and when updates come out, they come out first in Nordic places then in middle east country by country... giving every day more fuel to angry customers wondering when they will be lucky to get an update ... why can't there be one global update for all phones and different updates to phone carriers for each country. make it easier, it does not take a company purchase to do so.
Announcements:
it was frustrating, just like it is right now, i still don't know when ARC S comes out. oh wait i am in the U.S. it comes out "WHENEVER" does it look like i am happy? i need a new phone, how SE expect me to purchase an ARC S when i don't know how long i am waiting for it and there is GALAXY and Iphones released in the markets hovering around me every day?
USA, USA, CHINA, USA:
Why was the U.S. not a focus, please someone answer!
Creativity:
androids are awesome operating systems, they are simply great and simply work every single time you use them. i believe, i gave SE so many ideas, non of them were integrated. to be able to distinguish your self from the rest of the pack; you need to be the alpha. simply having the most powerful phone is one factor, Xmore R is another, crazy led designs. look at the Tablet S, it's not the thinnest, it's not the cheapest, it's not the most powerful, yet it's unique in design. and for the market with the dull flat tablets, who ever designed it should design your new phones. the ARC design was AMAZING but lacked the items that are enough to give it a competitive edge in the market.
Charging:
Why is it only micro USB is the main charger, Why can't it be that and another EASY WAY OF CHARGING, why do we have to wait tell apple go to conductive charging? SONY come up with two ways of charging, micro usb is great cause every one has either a BB or an android somewhere. but imagine just placing your phone on something without me connecting... I AM BUYING.
Pricing:
SE charges an arm and a leg, when Galaxy Sii and iphone 4s are $200.00... do you not thing there is something wrong here?
Accessories:
I have suggested times and times, make more accessories, lets compare phones covers for the Iphone and the Any SE phones... the amusing aspect is, why did not SE see what I see?
Cool names PLEASE:
the ARC is a way to start after 10 years of naming products like fax machines... I need to see Jima, president, awesome... less chemical equations of fax machine names. LT18a, imagine I tell my friends have you seen the LT18a or have you seen the Sony ARC?
FM:
Really?  your research says in 2011 people won't buy a phone without FM?  and the customers would also do the twist dance from the joy of knowing the phone has FM.  it's 2011, perhaps you need to look in your research again.
SonyEricsson does not see the need for a dual processor for an android that won't support it yet:
that right there shows the difference between a company with a long vision and another with a short one.  my answer to that statement, please set down get some popcorn as you are just about to watch S ii and iphone 4S a chance to be light years ahead of you, and sell millions of more phones than you.  just because someone that works at SE has a very short vision ruining a whole company. president of Syria bashar alasad, believes that his country is under control.  the achievements of democratic countries did not impress him and the fall of Lebian, Egyptian, and Algerian presidents did not get him to even think twice about what is happening.  it amazes me how people can be so selfish and short visioned.
Waterproof: 
Great idea, where is the phone, i am in the U.S. while you are at it, let me suggest accessories.  a helmet accessory that would station that phone on my helmet while i am racing... right there i can buy a phone that is weather proof records 720 p and when i am done from my athletic even i can use it as a phone.  knowing SE, don't even think about that idea, and i will get an email saying we only have a shoulder accessory for now thank you for inquiring.
Closing fan websites?
xperiablog.net, um........ ? 
now there are people at SE that need to be promoted,
Updates had gotten faster and better, but they still need more work
unlocking the boot loader is a great i dea
designs started becoming extra beautiful
SE website is beautiful
facebook page is great
xmor r, phone screen size EXCELENT
forum support is getting better
there many many things I can bring to the table, question is, SONY are you going to do the same Mistakes? or am i going to changes? perhaps you need to hire me, so I can get something done. how open are you to changes? how open are you to listen to your customers and fans? how open are you to realize the completion and take actions to be ahead of the curve? how open are you to realize that the Video games on cell phones are only fun the first 5 minutes but after that iphone 4s is better?
LTE, Gorilla Glass, conductive charging, Unique design, unified phone, focus on 1 - 3 phones for the whole year, interactive customer service, New logo, Battery performance, UNIQUE DESIGN, top notch camera, waterproof, why dual when you can go Quad... go in to the market with a bang and bigger bang with it's prices. Start cranking AT&T and Tmobile, Verizon and Sprint from now in the U.S. chop chop you have work to do...
I wish you the best of luck SONY and hope to see interesting phones coming from your end.
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Answer 1

lov2bugu, you said things the exact way I wanted to express them! It was like watching me talking to a SONY’s CEO.
I don’t really think they are not aware of the problems. SONY used to be the 27th largest company in the world, according to Forbes. They are now at the 456th place!!
They are aware of their problems and I think, the move to buy the remaining stocks from Ericsson, is a move to bounce back into the market. They found the right time, where the stock is too low and the economics around the globe don’t  look promising enough. I have to recognize them, all the bad phases they went into this year … hacking attack, loss of their factory in London, global economic climate etc.
But these are not excuses good enough not to produce quality, reliable and technologically advanced goods. I think that SONY is not to blame for the bad course SE has had. I think this is what SONY wants to revert. They want to “embody” all their technology … BRAVIA engines (TV Tech), Walkman and Cybershot tech (using Carl Zeiss lenses), VAIO (Comp tech) and finally PS3. Ericsson tried to integrate them, unsuccessfully.
Overall, I thing SONY, did not have or did not attempt to have the control of SE, hence, the answer you got back from SONY “… anything related to SE must be posted on the website of SE”. I think they will bounce. Just give ‘em some time. I’m willing to give them time, but not too much though. Just because I’ve always loved this brand!