Track PDF Downloads without having to click a link - external website

We want to track how many people download a particular document (pdf) on our external facing publishing website.  The PDF url is contained within a paper-based invoice they receive in the mail.  They then type in the URL to download the PDF brochure. 
Therefore, they are not clicking a link anywhere on the website but going directly to the PDF.
We use Google Analytics and Google Tag Manager on our external website but they only track link clicks and not direct downloads of PDFs.
Is there any way to find out how many times a PDF is downloaded directly?

Sure, check out the iis log files or write some code that does that and counts the specific pdf downloads. I've written something that reads iis log files, maybe it can inspire you:
https://gallery.technet.microsoft.com/office/The-SharePoint-Flavored-5b03f323
Or, you can use the MS LogParser tool to analyze the iis log files
Kind regards,
Margriet Bruggeman
Lois & Clark IT Services
web site: http://www.loisandclark.eu
blog: http://www.sharepointdragons.com

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