Transparent covers for videos

Does iTunes convert my cover images to jpg? I have png files that have alpha channel. When I add the image to my mp4 videos it shows fine in cover flow. After I close the iTunes and open it again the transparency is gone. I know that iTunes used to suppord transparent PNG format, have they lost the feature? Or is there something wrong with my library?

see this discussion: http://forums.macrumors.com/showthread.php?t=382123, particularly the last post in the thread.
JGG

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