Trouble importing video to iTunes and watching on ATV2

I have a ton of home video that I want to send from my mac to my new apple tv. I can't for the life of me get this video into itunes...and even when I can get itunes to import some of the clips, they don't show up in my library on the apple tv. I figure this must be a video format issue. I've transcoded all the clips to .mov files and my apple tv still doesn't show them in my library. very puzzling. anyone run into this problem?
PS the original files are M2TS files from my Canon video camera.

So .mov files won't work in itunes?
Not at all. MOV files are file containers that contain any compression format that is supported by your current QT component configuration. This can include DivX, Xvid, multiplexed or elementary MPEG1/2 streams, Flash, Windows media, etc. (I.e., any compressed audio and video data saved using the "Save As..." QT 7 Pro option is automatically placed in an MOV file container. Therefore, placing compressed data in an MOV file container does not, in and of itself, make the data playback compatible with mobile device media players which do not share your main system QT components.
I want my files to stay HD so I've been transcoding using h264.
So what is preventing you? Applications like QT 7 Pro, iMovie, GarageBand, MPEG Streamclip, HandBrake, Turbo.264HD, etc. all have device specific conversion presets to turn your files into iTunes managed/mobile device compatible files. As a general rule of thumb, if you files can be played on your Mac, one or more of the mentioned applications can convert it for you.
So much for apple stuff being "easy".
Try visiting the QT forum to learn more about QT and third-party conversion techniques or join your local Apple User Group Video SIG for general or "one-on-one" assistance.

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