Trouble to download free issue on the App Store

We successfully published our multi-issue version of ffw MAG  (http://itunes.apple.com/us/app/ffw-mag/id417263570?mt=8) and launched  the first edition in February.
However, this month, when we uploaded the 2nd FREE issue (via bundler),  although the procedure seemed to have worked perfectly, but in order to  download the new issue, the customers are asked to:
"Please update your app. This issue is available for download, but  requires a newer version of the app. Please update your app from the app  Store".
Please, help me!

Hi, Bob
Thanks a lot!
You know where i find the drop 9?
Regards
Marcelo Raimondi
Co-Founder // Chief Creative Officer
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