TS2570 trying to reinstall the OS on a MacBook Air.

I'm trying to reinstall the OS on a MacBook Air. I got it from my former company, and they didn't keep the OS install disc, in fact they wiped it and put Windows 7 on it. I have quite a few macs, and have always used an external USB disc and can install but this machine is so fickle and throws up the multilingual failure message upon boot. I was, however, able to boot into a recovery volume that was on my external hard drive, and I burned Snow Leopard to the machine's OWN hard drive, and when it booted up, it failed again.

Welcome to the Apple Support Communities
You have a Mid 2012 MacBook Air. This MacBook Air isn't compatible with Snow Leopard, and that's the reason why you are getting a kernel panic when you try to start up Snow Leopard.
In order to reinstall OS X, you can use that recovery volume or Internet Recovery (hold Command, Option and R keys while your computer is starting). Then, open Disk Utility, choose your hard disk at the top of the sidebar, go to Erase tab and erase the drive. Finally, close Disk Utility and reinstall OS X

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