TS3772 purchased video throough Itunes still says it requires Quicktime, I down load Quicktunes and it still says it is require

I purchased a ideo throough I Tuned and i Tunes says that Quick Time is required to play it. Tried a down load and it still says it is required. Frustration...

Can you check something for me please? I'd like to try doing a "Run as administrator" on your iTunes.
Quit iTunes first.
In Computer, open Local Disk C: or whichever drive you have your program files installed on.
If you have a 32-bit Windows, open the "Program files" folder.
If you have a 64-bit Windows, open the "Program Files (x86)" folder.
Open the "iTunes" folder.
Right-click on the iTunes.exe file and select "run as administrator".
Try playing the movie now. Does it play for you without the message?

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