Turn off highlight on apple emails

Apple in their wisdom feels that their emails are so important they should be highlighted in mail.  i dont agree and do not need a highlight on their latest sale email.
i followed the support web instructions of removing the 'hidden' rule from mails preferences (funny it was not visible but did remove the 'apple news rule')
however, even after restarting mail - emails from apple are still highlighted (highlit?) ...
how do i turn off this annoying big brother 'feature'
thanks in advance.

What do you mean by "hidden?"
Mine is visible in Rules. Unchecking it stops the change in message color.
Perhaps whatever is causing it to be "hidden" is also causing the problem of not being able to disable it.
Do you have a lot of other rules?

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