TWC/Comcast testing broadband cap, what does it mean for Apple TV?

Read an interesting article in Newsweek about some cable companies (currently testing) limiting broadband downloads and charging extra when the user exceeds the cap.
Has anyone thought what this could do to users of Apple TV and other download services?
Movies that start out as $2.99, $3.99, $4.99 could end of costing much more depending on the cap and extra charges.
It's just another way for them to generate revenue and curb usage of "other"(insert Apple TV) alternatives to their On-Demand services.
Crazy stuff.

I have a feeling this is certainly on of the primary reasons cable providers like Time Warner and Comcast are fiddling with this.
They say it's because of maxing out on bandwidth, but they keep selling packages for greater bandwidths! How can you get a 12Mbps downstream speed and pay for it but then have them not guarentee it?
It seems to me that if bandwidth was that limited it would be throttled rather than placing a fee over top of high downstream usage. But then again, all they care about is making money and protecting their empires. Eventually this will end up in anti-trust court if they believe they can continue to play this way or until a really solid and widespread alternative competitor pops up like Verizon FIOS which isn't available in many areas yet.

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