"Unable to your purchase" when attempting to rent a movie via Apple TV.  What's the problem?

Never had a problem renting movies via Apple TV until now.  Message states that my purchase can't be completed.  What gives ?

I have simply re-entered my credit card data after making the movie selection. It is a big nuisance to pull out the card and enter the numbers etc. including the 3 digit code. There must be a way to save the data for the Apple TV, but I have only had it for a few days and haven't figured it out.

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