"Up-selling" "People who looked at x also looked at..."

"People who looked at x also looked at y"
I'm getting a request from sales to do this sort of
up-selling on the site.
What's the best strategy?
Thanks

:) That's funny. :)
That actually sounds about right.
The next questions is what could be done that isn't quite so
aggressive
a project? This is somewhat rhetorical but if you feel like
answer,
please do. Thanks.
I'm thinking another way to go would be to track by category.
In other
words, "You searched for ..... we recommend these other
products from
the same category.
Thanks for your answer.
darrel wrote:
>> I didn't get a reply to this. Anyone have any ideas
what the general
>> strategy is for this sort of request?
>>
>> It's the sort of thing you see on Amazon and I'm
sure that's why people in
>> my sales department are requesting it.
>
> Well, strategy would likely involve getting a budget put
together to hire a
> team of folks to develop said functionality.
>
> You'll want marketing folks, sales folks, db admins, web
designers,
> usability folks, etc.
>
> To actually implement such a thing, you'll need to start
tracking the
> browsing habits of your site users, develop database
tables to store the
> information, create algorhythms and queries to plow
through the data and
> then tie said data back to individual products that
people may be looking
> at. You'll likely want to get a lawyer involved as well
to update the TOS to
> make sure folks understand what information is being
tracked about their
> browsing habits.
>
> -Darrel
>
>

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