Upgrade to BT Unlimited Broadband Extra at a disco...

I've received an email from BT which starts:
'Last month you had to pay a bit extra for going over your monthly usage limit. You don't want that, and we don't want that – so how about a really special deal on unlimited broadband? We'll give you totally unlimited broadband and Unlimited UK* Anytime Calls for only £23 a month plus your usual line rental throughout. That's £5 lower than normal. You won't see this price advertised.'
I'm already on unlimited, I didn't pay any extra last month, I'm already paying less than the offer.
This is at best misleading, and at worst a blatant lie to try to get me to pay them more money.

I have received one of these and TBH it looks pretty genuine to me, it arrived on my email address that normally does not get any junk or spam, it has all the BT logos on and links to BTcom   the letter is signed by -:
Libby Barr
Managing Director, BT Sales and Service
I did get an email last month as I had used 7Gb of my 10Gb cap and I have been contemplating upgrading to unlimited.
I have not clicked any of the links within the email but TBH it looks very genuine to me.
I hope someone from BT can confirm whether it is or not
Below is what the email states (I have removed the HTML and links)
Hello,
Last month you had to pay a bit extra for going over your monthly usage limit. You don't want that, and we don't want that – so how about a really special deal on unlimited broadband? We'll give you totally unlimited broadband and Unlimited UK* Weekend Calls for only £18 a month plus your usual line rental throughout.1 That's £3 lower than normal. You won't see this price advertised.
Do loads more online and never worry about extra charges
You can get carried away streaming movies, watching Catch-up TV, downloading music and playing games all day, every day without having to think about usage limits. And unlike some providers, we'll never slow you down even at busy times.
Get extra broadband features and calls too
 •     To help protect your computer from malicious viruses, BT NetProtect Plus security software is included.2
•     Your BT Cloud storage will increase from 2GB to 50GB to help keep your precious files safe.3
•     You'll also get Unlimited UK* Weekend Calls for landline calls to your family and friends and 0845 and 0870 numbers.4
 Get rewarded today
To upgrade to totally unlimited broadband and Unlimited UK* Weekend Calls for £18 a month, click below now.

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