Using an Apple gift card online

I've looked online for an answer, but only found other people asking the same question:
Why can Canadian Apple Store gift cards not be used online? They have to be used in a brick & mortar store.  This seems very strange to me. Even stranger is the fact that no one seems to have a reason as to why!
Anyone?

Sorry, but we're all just fellow users here and have no insight into Apple policies. All we could do is guess, and speculation, particularly about Apple policies, isn't allowed in the Communities. (I actually don't see anything in the Apple Store for Canada that offers gift cards at all other than for the iTunes Store, but that might have been a holiday thing).
Regards.

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