Using an iTunes card to purchase multiple copies of an ITunes item

Question

Does anyone know of a way to purchase multiple copies of an app using an iTunes card for a single account?  I know that Apple offers a volume purchasing program however all items are not available in the program such as books and videos.  I am open to legal suggestions if this is not possible.

Answer 1

The MAS is a complete mess for non-individual purchases. I handle most of the Apple purchase orders at my college and for digital distribution via the MAS the key is number is a quantity of 20 or more.
First of all, you should have some kind of contact within Apple's NZ Education Sales department. If not, you should find out who that is.
For FCPX, if you need three copies, you need to create three individual Apple IDs and make three separate purchases. This is absolutely asinine, but that's how it's setup. Even better, in America, there's no way to become tax exempt, so they charge us tax and then we have to request a refund, where they then mail us a paper check.
If you want 20 or more copies of anything, I contact my Edu sales rep and get a quote for it, then we pay via purchase order. Then we receive an E-Mail with individual MAS redemption codes for the number of licenses we ordered. Then you just redeem one code, download the app, and deploy it out, either through ARD (Apple Remote Desktop), or however else you want to.
So in summary, try to order 20 or more of anything. Once you hit 20 there's a price break of roughly 50% and your Apple NZ Edu sales rep should have a PDF of their Edu product matrix pricing. If you order less than 20 of a product, it's a huge pain in the ***. Establish one centralized MAS Apple ID, or at least one per dept. For example: [email protected] (music dept's redemption account). Redeem one code for whatever App you've purchased, deploy the rest out however you prefer and just keep track of the amount of licenses you've used vs. the amount you've ordered.