Using the DPS

At my new job they want us to start creating versions of certain marketing books for the iPad. It was originally decided that we should use iBooks Author but it seems a waste of time to have to create the print version in InDesign and then recreate it in iBooks Author (especially since there are so many design limitations with that program). Since the books are very image heavy and they really want us to keep features like the gallery widgets, just exporting the InDesign document as an ePub doesn't seem like it will work. From what I understand the Digital Publishing Suite is the best option but I'm still not really sure how the actual publishing portion works. As I understand it the completed folios get published as an app? Does this mean each 15-20 page marketing book would get published as a separate app or could each "issue" be within one app so that way the people who need to view it only have to download one app at a time? Is there any better, more economical option aside from the DPS? Especially since we're using CS6 and not the Creative Cloud
Any help would be really appreciated, I'm a little overwhelmed

Moved to DPS forum.
First you need to get a handle on single edition vs multi folios. Give this a read and then come back with more specific questions.
http://boblevine.us/digital-publishing-suite-101-single-edition-vs-multi-folio-apps/

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