Using your Mac with the BBC, or not perhaps!

Question

I just wanted to bring to your attention that the BBC is conducting a survey about the future of online program content and unless we let them know there is a possiblity that Mac users will be excluded from this future service.
If you want to tell the BBC what you think please follow the link (and click on the questions tab) and fill in the online questionaire: http://www.bbc.co.uk/bbctrust/consult/open-consultations/ondemand_services.html

Answer 1

This really needs spreading through the Mac
community- it is important, otherwise the BBC might
sideline Mac users in favour of Microsoft products!
Surely it's also important that Apple are pro-active in these matters too ?
Surely the BBC would appreciate help from Apple in resolving their problem.
At the moment the have the major share of the music download market. However there are rumblings in Europe - both with the EEC and with individual countries - concerning their DRM mechanism and the fact that it is not available to others, which is aledged to be restrictive.
If Apple were to license the DRM system to others then it might lose a percentage of it's market share in both sales [as ipod users would be easily able to purchase product from other vendors] and hardware [as some customers might buy other mp3/mpeg4 players] however it would also be able to increase sales buy adding those who already have other hardware systems to it's potential customer base. It would also silence the critics, avoid possible litigation and sanctions and publicize the company further as, even if the DRM licensing was done free or at cost, the sytem would surely need to be credited by the end user for the consumer to see thus raising the company profile further.
Failure to do this could result in a missed opportunity as corporations [like the BBC] put their business with the majority platform.
This could potentially be the biggest opportunity for Apple since 1986 and it is vital that they capitalize on it.