VDP using PDF as Input

Adobe planned  for printer manufacturer to use PDF Engine few years back
Finally now you start see large digital printer manufactures like Xerox is releasing color 70+ Pages Per Minute print engine support PS 3  and PDF side by side.
This is new for 2013!
And it is expected to increase to all ranges of printers and all vendors.
Does anybody see VDP/personalization applications developed which based on accepting data stream as PDF !
I know PlanetPress and GMC now supporting PDF input data stream side by side as raw data
However I still see speed , more feature and control can only acheive if the data stream is raw data
e.g. Text , ASCII , EBCDIC , CSV , TAB Delimited   and XML
Cheers
Adam.

Still  using input raw format like Text , CSV , XML and use Postscript for formatting will give  much more speed and great more features in formatting than using PDF/VT.  - it was even confirmed through the presentation !
Exactly what additional formatting features do you think Text, CSV, and XML with PostScript can give you when in fact PostScript is in fact has only a subset of the PDF imaging model?
Most large systems systems like Billing , Invoicing , Core Banking can output in any way you want , text , CVS, Tab Delimited , XML and also PDF !   it is faster and require no additional programming to output in CSV or XML (widely preferred) not PPML  but just XML , tags  without any image or graphics.
Strictly speaking, those systems you refer to print “variable data” just as every data processing program back to the days of the earliest business applications did on such dinosaur equipment as IBM 1403N1 line printers with streams of EBCDIC characters and carriage tape controls. And that's exactly the type of printing that is gradually but surely going away. For that transactional material, PDF/VT is certainly usable, but may be overkill. But when we talk about VDP these days, we generally are referring to personalized marketing materials that have minimal if any transactional data but are very graphically-rich and simply cannot readily be expressed with the page description languages or the protocols you enumerate.
When I said Adobe never put any engineering I meant development!    Of course the support and liaison with manufacturer and OEM will remain.   Every desktop laser Printer in the world has PS built in or an option !!
Adobe does have “engineering resource” working on our PostScript implementation albeit not new language features.
Perhaps this is might be a point to you too !!   As All RIP manufacturers  Like EFI , Creo , had invested millions dollars over the last 20 years to provide Rip based on Postscript with its color management   etc !
Creo no longer exists other than the remnants of a brand name. Creo was acquired by Eastman Kodak a number of years back. Both EFI and Kodak are actively investing in Adobe PDF Print Engine support for PDF/VT. PostScript for them, like most of our OEMs is pretty much a maintenance issue.
All Software vendors for VDP had also invested multi million dollars to create their systems based on raw data input to Postscript engine!
And they are all now investing primarily in supporting PDF/VT output because simply stated, they can't get all those great graphics effects that they can generate to print otherwise!
Last but not the least , many end users had created their work and training using famous VDP packages which is based on input raw data (CSV , Text , Records, XML , EBCDIC  etc )  and output to Postscript.
It is totally irrelevant what the raw input is to the VDP packages (such as XMPie, Darwin, DirectSmile, etc.). Certainly those will continue to be either direct database links or CSV, plain old text, XML, etc. Users who are trained to input such data to VDP packages don't need to be retrained for PDF/VT output. In fact, for most printers, handling PDF/VT will be much easier than other formats since it enforces a single, common PDF print publishing workflow including support for viewing, preflighting, proofing, etc. How in the world do you preflight PostScript, PPML, or any of the other formats other than perhaps ... converting them somehow to PDF?!? 
          - Dov

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