Video Converter for Mac & the iPhone

I have videos that need to be converted to be able to play on my iPhone. Where can I get a free simple program that does this?

Really? The iTunes will do it for me? How? Last time I tried, I dragged and dropped. The video played but wouldn't transfer to my iPhone because it wasn't the right iPhone format.
UPDATE
Actually I just tried to drag a .avi file and it wouldn't snap to iTunes. I tried to drag a .mp4 and it had the + green icon to add. How do I add the .avi and convert it in iTunes?
Message was edited by: CaliforniaBeachUSA

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    Message was edited by: supermanguy87

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