Video cutout with transparent background

I am new to finalcut and am wondering how I would go about creating my green screen movies like the following link ... I am looking to place video snippets on top of customers websites, we have the video shooting, green screen backdrop and apple products in place .. just cant find any tutorials to do chroma keying or rotoscoping with a transparent background.
Please help ... If there is another application I would need please do tell ..
I currently have Final Cut Express 4 !!!
link to video sample: video will load in bottom right ... http://www.innovateads.com/iads/demo.php?url=www.jtdesigns.com&submit.x=51&submi t.y=10

Tom:
Thank you for the reply.
I am obviously missing something, or have the wrong workflow....
I have tried cropping, but when I export, I still get a widescreen, with me in the middle third, and the two sides around me "cropped out".
How do I get it to save just the middle third?
There is a way to crop when I export to FLV, but no one seems to have success with this.
I keep getting a beachball/program not responding.
So my workflow should be?:
(1) use camera to record
(2) log and transfer into FCE - works (get widescreen)
(3) chroma key - works
(4) crop - I can crop out what I don't want
(6) save/export - ?? how/what am I missing here....to get only the middle third
(7) export to FLV - encode alpha channel
Appreciate any help you can provide.

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