Video PodCast - .mov or .m4v

Is there a specific reason to go one format or the other? I have downloaded some video podcasts and it started off using .mov and moved to .m4v.
Exactly what is .m4v? Is it the same as mp4? but with apple's H.261???
what's the difference in H.261, 263, 264?

what's the difference in H.261, 263, 264?
Each H.26x Codec is a different Codec. The H.263 video codec was designed for low-latency video conferencing applications (such as the first iChat A/V). H.264 is a codec for every purpose (from 3G to HD and everything in between (from 40 Kbps to upwards of 10 Mbps))
Check out Apple's H.264 - FAQ: http://www.apple.com/quicktime/technologies/h264/faq.html
iMac G5, iBook G4   Mac OS X (10.4.7)  

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