Video Purchased from iTunes won't play on iPhone 3G

I am using a 3G iPhone, and have been able to synchronize all of my music and videos successfully to the iPhone up until now. Here is the problem, and related steps/issues:
1. I have the series, Mad Men, purchased on iTunes. The episodes appear perfectly on my iPhone. (Note: I also have several of my own videos uploaded to my iPhone, and they play just fine).
2. When I choose an episode to watch on the iPhone, I get the following message:
"This movie could not be played."
3. The same message appears for EVERY episode I have.
4. The episodes play perfectly on iTunes, with no problems.
5. My music is synced perfectly, and plays perfectly. Most of the music on my iPhone was purchased on iTunes as well.
I can't find any explanation or solution as to why this is suddenly happening, with no way to resolve this.
RW

OK, so I just went synchronized another video that was purchased on iTunes. The same exact message appears when I attempt to play the video.
The bizarre part here is that the videos I have made play absolutely fine; in other words, videos NOT purchased on iTunes are playing fine.
Also, the problem was encountered yesterday. I was able to view the videos; a few hours later, when I went back to watch the videos, the problem started then.
RW

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