Videos uploaded to Facebook look awful

I'd heard from several sources that it's best for FB exposure to upload my videos directly to Facebook instead of posting a link to Vimeo or YouTube. I uploaded some videos I'd used Vimeo's settings (and look great on Vimeo), but they looked really bad. So, I went to Facebook and I checked their recommended settings and then encoded them with Facebook's recommended settings. My uploaded videos still look really bad. Is there any way to get them to look good when uploaded directly to FB?

I recently shot some concert videos in 1080i HDV and edited in CS6, then exported as Vimeo 1080p29.97 and uploaded to Facebook.
They looked NASTY on Facebook - until I hit the "HD" button at the lower right of Facebook player, otherwise it defaults to terrible, washed-out blurry gray image. In HD mode, I can make it full screen on my HD display and it is beautiful. I have no complaints about Facebook video.
Thanks
Jeff Pulera

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