Viewer Builder & Preparing for Newsstand

Question

Hello,
I am in the process of trying to get my multi-issue subscription magazine approved at the Apple Newsstand. I am having some difficulty. Can someone please help me? This is how I thought that the process of preparing these files worked:
1. Build a Viewer with Viewer Builder. I made it multi-issue (because this will be a monthly mag.)  Is this correct?
2. The Title ID: I thought that the Title ID should directly correspond to the email address that I use to create the folios correct? It won't let me. It highlights that area with a red box. I'm not sure why it won't let me and would appreciate help. I would think that by having the Title ID sync up to the Folio Builder that when I publish future issues they will show up in the Newsstand App?
3. I know this is not an Apple help center, but when I went on their Dev forums to ask for some insight in getting this approved I was told I needed to use a coding software (Xcode) from Apple. Does this make any sense? I thought I was able to just stick with the Viewer Builder in order to get this mag published.
4. I submitted the .ipa file to the Apple store trying to get it approved. It was rejected because "the storefront appeared empty" when they tested it. This is why I think I must be doing something wrong as far as building the viewer and getting them to sync up to the folio builder.
Again - thanks for any help. I have been playing around with this for a week and haven't been able to get anywhere. I feel as if I am close but missing something.

Answer 1

Hi thanks for your help!
I am having an issue with #2 though. I try to use the Adobe ID that I have been using to create the Folios but when I do it won't let me continue and puts a red box around the Title ID. I have included the screen shot. I remember reading something that had me create a dps.admin@*******.com in order to use this as the Title ID but I think it also said something about not having that attached to any current Adobe account. Would I need to make that dps.admin@*******.com account the one that builds the folios (rebuild the folio) to get it to sync up correctly?
If this helps at all, I work for a company and my boss paid for the Professional Edition. SO that is the email address I use to log in to the Viewer Builder. I am the designer, so I have my own adobe account (the one I am using to post on here). I currently use my account to build the folios for the magazine. It should let me use my ID under the Title ID or do I ened to use the dps.admin mentioned above?
Thanks again