Want to learn SAP - which module should opt for...

one of my friend is in to Retail domain..non SAP Domain working with one retail channel as a store manager. ...Wants to learn SAP....which module should he go for..SD / CRM / or direct IS_Retail certification...as a fresher where he will be able to get chance...???
i am working as a SAP Recruiter in some company..so i am aware that there is not much demand for fresher in this industry..
please guide...

Plenty of information about Retail education on <a href="https://websmp104.sap-ag.de/RETAIL">Service Marketplace - Retail</a> where you will find course descriptions.  For example:
This curriculum comprises an Overview Course (Level 2), which explains the main retailing processes in SAP for Retail, plus seven Detailed Courses (Level 3), which examine specific retailing processes and how these are mapped and controlled in SAP for Retail.
The Overview Course IRT100 (Retail Process Overview) explains the core processes of a retailing company. Based on a scenario in which merchandise is sold from stores, the course demonstrates how the store and distribution center are supplied with goods. Further process examples are the special cases of promotions and return of merchandise.

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