Want to use Google adsense but cannot get it to work...

I am trying to set up Google adsense in an effort to make some of my money back on my video podcasts. However, I cannot figure out how to put in the ads. I followed the instructions in this link
http://discussions.apple.com/thread.jspa?threadID=399399&tstart=0
...but the only thing I get is the actual code.
One part of the process I did not understand was step number 6. Why do we have to drag the text box to the header? What is a header? Yes, I am web-challenged.
Any help would be greatly appreciated.
Thanks
Powerbook G4 Mac OS X (10.4.5)

header refers to the html document. If you were to view the source of a page from your browser you would see things such as:
<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
<meta name="Generator" content="iWeb 1.0.1" />
<meta name="robots" content="all" />
<meta name="keywords" content="fairfield glade, fairfield glade tennessee, crossville tennessee, real estate, pat usher, cumberland county tennessee" />
<title>Home</title>
<link rel="stylesheet" type="text/css" media="screen" href="Home_files/Home.css" />
<script type="text/javascript" src="Home_files/Home.js"></script></head>
<body style="background: #ffffff; margin: 0pt; " onload="onPageLoad();">
the header the part between <head> and <title>

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