Ways to decrease the folio size

hi there,
just designing the second issue of a monthly i-pad magazine, folio size = 425Mb and looking for ways to reduce it to arround 350Mb.
What I've already done
- compressed al video to mp4 - 720p with Adobe Media Encoder (using the 720p-25frames ipad setting found there)
- folio + all articles and as much as possible of the interactive elements are set to pdf
But all images (a lot) I'm using are imported as large resolution PSD files.
Someone about whether I can reduce the file size by scaling them down and saving them as jpg ? I thought InDesign did this for me but maybe I'm wrong.
All other suggestions about reducing folio size are more then welcome.
Thanx in advance,
Herman Belgy

There is a limit to how much you can decrease the file size. Static elements in PDF folios are rasterized at 108ppi (half way between 72 and 144). The videos are really your best bet but at a certain point you'll kill the quality.
You could stream them but that will require the user to be on line.
Bob

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