We demand Audible support for Zen Touch (and all new MP3 players from Creativ

I am flabbergasted!
A BIG company like Creative working with a Firmware for secure "music" files for 2 month and then don't deli'ver "audible" ready files at the same time?
(if Creative don't know, Audible books are almost a must on a MP3 player now a day and if not supported the player is absolete)
It is said in another thread that Creative don't have any income from making firmware and therfore we can't expect them to do so.
What a missunderstanding!!!
Firmware is one of the most lucrati've tools Creative have, and if not done, one for the most damaging tools they have for future sales.
Let say they put out a couple of firmware upgrade each year. Listen to the customer and try to give them what they want or make sure that the player work like it is supposed too.
Well in dooing this they have a big global customer base praising Creatives name to friends and relati'ves, and it's most likely that Creative's products will be on their next shopping list.
Do it the "Creative" way...let it go 2 month...let your customer have as little as possible and tell me that this is the way to go.
I tell you:::: the same customer base tells friends and relati'ves that this company are " not customer friendly" they might have some good product, but don't expect to much if it don't work. Creative products will almost ceartain not stand on my next shopping list!
Who will now say that developing firmware don't pay off? You have to use millons in ads just to try to repair some of the damages done by lacking of support.
Some of you have made critic to moderators and Crati've employees. Thats wrong!
The only one to blame is Creative management, if they don't know how customer relation work, then they make take a course!
Remember time with "free" entrance to every new PC is gone, now you have to start fighting for your customers.
Have a nice day

"I guess a new firmware comes out only when there are sufficient complains, demands or a major problem with the current firmware. "
Yea, looks like that, but in dooing it this way they are on defence. Defence gives few happy customers because they have to ask and ask agein. When it comes the customer take the credit for it and Creative are just sitting with the blame.
If they on the other side try to figure out what is popular in the current situation, try to give their customer this, they are on "attac" situation.
This way customer will praise "the company" and feel that it takes care of it's assets. A big customer base with happy customers (never all, can never be managed) is a great asset to any firm and specialy if you like Creative want to make many diffrent models of the same product, because it's her you find the customers that always are on look for the newest and most popular thing and that is what these customer make an item, or destroy it.
Have a nice day

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    SIGNED!
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