Web advertising pros...

I am just starting to research online advertising rates, and
I am confused about the meaning of an "impression" and "CPM"/cost
per thousand.
It is my understanding that an impression is each time an ad
is viewed. What is the difference between this and a page hit?
and is the cost affected if there are other ads on the same
page?
say the site charges $10/cpm, the page my ad appears on is
viewed 10,000 times in a month. how much will i pay?
what if there are 2 other ads on that page?

quote:
Originally posted by:
Newsgroup User
>I am just starting to research online advertising rates,
and I am confused
> about the meaning of an "impression" and "CPM"/cost per
thousand.
> It is my understanding that an impression is each time
an ad is viewed.
> What
> is the difference between this and a page hit?
> and is the cost affected if there are other ads on the
same page?
Impression = each time an add shows up on a web page that a
person loads
Clicks = each time a person actuall clicks the link in the
ad.
Some sites charge per impression. Some per click.
-Darrel
So is an impression the same thing as a page hit then? It
sounds like it, but I read a definition that said they are
different and that the number of impressions may vary depending if
there are other ads on the same page. so that's what's confusing
me. any help?

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