Web clip compatibility - what format to use?

If you were making a video-centric site and you wanted as many people as possible to be able to see the videos, how would you encode them? Assume technically unsavvy folks are a big part of the target audience.
I was going to have a large video in H.264, a smaller default version with the Sorenson 3 codec (in a .mov container), and finally a last-resort FLV for people without Quicktime. I'm not familiar with non-Quicktime formats so I need some help here.
Are there a lot of people with WMP but not Quicktime? Is it worth serving them a WMV of some sort, and if so what? Otherwise, do you think a small FLV version would suffice for that minority? [Post edited by Hosts to remove the "poll" question.]
Hopefully you see what I'm getting at. Sorry I can't be more clear right now but I'm in a rush with this project and can't waste too much time. Feel free to discuss this at length, though, because these compressions won't be happening for two weeks or so.

the oft quoted Mac market share as a guide (ie around 4% )
To quote a recent PC Market share survey:
Apple is now in the top 5 of PC vendors and perhaps more importantly, now has a market share of 6.2%. IDC puts their market share about one point lower, but even with that, these numbers are impressive if you realize that less then 24 months ago, Apple’s market share was barely 3.8% of the total WW market for PC’s
Even that is misleading, as thanks to iPods, most PCs have QuickTime installed. WMV schwuble-u-MVs...
I use Quicktime.
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