Web page video - what file type would you recommend?

I've stood up a web page for selling things (house, musical instrument, chipper-shredder, rent an apartment, etc.) and would like to have a few videos included. The plan is to save the video on the server and not use hyperlinks to places like vimeo and youtube. For one thing, vimeo doesn't allow a basic member to use their site for selling things.
A. Screen view size: I would like something, say, 2.5 to 3 inches high X whatever width the proportion would be (4:5 or 16:9), minimum.
B. Resolution: Most of what I've recorded is in 1440CBR but reducing the quality to keep the file size small is VERY important. I'm not looking for Full Hi-Def, just something that gets the message across.
C. It is very desirable for the visitor to be able to start viewing the video as soon after clicking on the hyperlink as possible. If they have to wait for a few MegaBytes to be downloaded they probably won't stick around. Also, there will be no advertising on my web page which should be nice.
D. The file format should be viewable by both Macs and PCs. Questions:
1. Is *.mp4 H.264 the most universal format?
2. Should I "Share" to a QuickTime format and assume the PC users will have QuickTime on their machine?
3. FCPx uses the "Share" menu in order to Export. What would you recommend for a Share setting (file type) so it will do what I would like to do?
Is there anything I left out that would be good to know???
Editorial comment: This has been a total struggle.
My resources:
FCPX 10.0.3 (have not updated yet. Waiting until the dust settles)
MacBook Pro Core 2 Duo 5,1 2.53 8GB memory Lion
MacPro 1,1 Lion
Passport drive: 1TB for video storage
MacBook White 1,1 (for email and Internet surfing) 10.6.8

Hi again,
I'm happy with the Audioengine 5 which I have on the computer desk about 2' ~ 3'
away so I'd call them 'near field'. You should have a shelf on your desk so the speakers are roughly at your head height. I'm also using a 12" Velodyne powered sub in this set-up which sits on the floor to my right.
here are some 'home' studio designs:
http://www.youtube.com/watch?v=OQ9oAhm8GsE&feature=related
http://www.youtube.com/watch?v=PdCQBs5wsyc&feature=related
http://www.youtube.com/watch?v=PKk1N6moZPc&feature=related
http://www.youtube.com/watch?v=X4Smei451dw&feature=related

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Solved!
Go to Solution.

Hi,
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Hope this helps
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TJNickerson wrote:
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