Web streaming export options ??

Hey everybody,
I know that this is an extremely hard topic to give advice on, and it's a topic that is asked a lot... but I've been researching on my own and can't really come up with a solution.
Let me start by explaining my situation...
I am a student in high school. We produce a weekly show, and after it airs at school, I post it on our website. Our website is completely custom made (by me)... It is not built on templates or anything. The show is a big part of our school, and our website gets 100-200 hits every day from students who missed the show, students from other schools that don't get to see the show on TV, parents, alumni, etc.
As of now, I export the show to MP4 format.
I leave everything standard except for that I change the data rate to 400. It is not encoded in H.264 and frankly, the quality is terrible.
I am in the process of redesigning the entire website, and as part of this redesign, I would like to start putting the videos online in a higher quality format. I've tried all sorts of formats, but I can't seem to find one that fits our needs.
Here's what I need to file type to be (in order of importance):
1. Compatible with Mac, Windows (and preferably iPhone)
2. Higher quality than the crap I'm posting now.
3. File sizes that are not ridiculously huge.
4. And I'd really like a format that can be directly download, put into iTunes, and placed on an iPod.
I know, I know.
That's a lot to ask.
But any suggestions would be great.
I tried using the Export to iPod setting in Final Cut Pro.
The video quality was GREAT... but the file size was huge!
It streamed no problem on my computer, and it looked fantastic.
It also looked great when played on my iPhone....
But when I tried to view it on a Windows computer (with fully updated Quicktime), Internet Explorer froze after it played the first few seconds.
Plus, I feel that, that format is probably not the best to be streaming online anyway.
Hopefully I made at least a little bit of sense in this post.
Any help is greatly appreciated.
=)

Great link, Shag, thanks for posting. However, that page exemplifies everything that is wrong with video for the Web. It should be much easier.
Providing access to archived video clips via a Web browser is most easily handled (today) with Flash. That topic isn't covered on Ken Stone's page.
You may not be able to create a single file that can be used by everyone for all different purposes. You can create a link on your Web page that intelligently tests for browser version and connection speed and then selects the correct file to serve up. It's deep geek but you sound like you have the moxie for the challenge
Lord, I hate this stuff.
bogiesan

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