What are some of your best practices for using videos in your marketing campaigns?

As video becomes more and more popular, what are some best practices you have for effectively using video in your marketing campaigns? Any cool examples?

Just saw this topic.
We use video a great deal in our campaigns. One of our best ones though was for an offering that the written word couldn't convey as quickly, succinctly, or visually even with graphics that a short commercial could do. We therefore created a simple video with professional VO work and blasted it out via email and social networks. The video clearly communicated our product and it's value to our prospects.
In return we got a enormous response of form submits from individuals wanting to download the products overview documentation. It is still one of our most watched videos.
We are now looking at adding in more value-add videos to go along with the current 'product information' stable to help generate more soft-sell opptys.
We are firm believers in using video. You can't just put anything out there and expect just because it is a video to do well. You must plan it carefully, think the messaging and value offered through just as much as any outbound offering. Time is still valuable and your prospects are always asking what's in it for me. Once they get something that they believe wastes their time, they will be more skeptical in the future regarding your videos or any messaging.
Keeping trust and relevance is essential to generating value with video.

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Found an article that answers this question quite well:
[How to Get the Most From the Enhancement and Switch Framework as a Customer or Partner - Tips from the Experts|http://www.sdn.sap.com/irj/scn/index?rid=/library/uuid/c0f0373e-a915-2e10-6e88-d4de0c725ab3]
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Recently I have been trying to get a better understanding of some of the best practices for sharpening in a workflow. I guess I didn't realize it but there are multiple places to apply sharpening. Which are best? Are they additive?
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I'd like to know your thoughts on what the most proffessional / effeciant method for editing are. At the moment, I archive all the footage from a DV tape through iMovie (I just find iMovie easier for doing this) save / archive all the imported segments of clips I need, name them, then import them into FCP
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I've just started out as a video-maker as a paid proffession and I'd like to know the most 'by the book' methods
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Sounds to me that you're doing a whole lot of extra steps using i-movie as your import. You're going to lose some of FCP best media features by not digitizing with FCP. Batch Capture in FCP isn't hard to learn.
I wouldn't say there's any "rulebook" for professional editors. We all work a little differently but here are some of my "best practices"
Always clearly name and label all of the tapes that you are using in a fashion that makes sense to you. When I cut a large project I may have multiple tapes. If I lose a piece of media accidentally, it's easier to go back and re-digitize if I have organized the project early in.
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Elapsed: 00:01:24.81
Execution Plan
Plan hash value: 598052089
| Id | Operation | Name | Rows | Bytes | Cost (%CPU)| Time |
| 0 | SELECT STATEMENT | | 156 | 46956 | 76 (0)| 00:00:01 |
| 1 | NESTED LOOPS | | 156 | 46956 | 76 (0)| 00:00:01 |
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What are some of your best practices for using videos in your marketing campaigns?

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