What are the best setting to export video from after effects to get the best video quality ?

Hi
I am editing a raw time lapse in after effects and also some short video clips I would like to export them from after effects and upload them online afterwards but i get a bit lost in exporting settings and formats and mbps..
What are the best settings to export a video and get best quality(high) in full hd 1080 ? in 4k ? and what would be the best setting to export animations/logo/intro and get best quality ?
Thank you very much.

Thanks for reply !
I used until now quicktime in H264 codec was that OK ?
two more questions :
what are the export settings for 4k files for web/you tube ?
to play on my PC using  windows media player or Quicktime player and getting the best quality ?
Thanks in advance.

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