What are the Best Web File Export settings?

I am running Premiere Pro CS3 on Win XP SP3, 4 GB RAM. I have tried several settings exporting a 2 1/2 minutes movie trailer to Windows Media Player, .flv, Quicktime, and Real Video files, so that I can add it to a web site for downloading. Of course, all of these are compressed files. I've tried very many settings but am having trouble getting a relatively good quality resolution file that is small enough to load fairly quickly. The best file is a Quicktime file. However, even though the movie plays in a small window, it is 41 MB (a big file).
Please share any settings that have produced a good quality file under 10 MB.
Thanks,
Linda

> You just need to use a larger file or settle for less quality
This is not always exactly true. There are many things that can affect the perceived quality. In Premiere's case:
1.) Deinterlacing: If your sources are interlaced, Premiere (by default) will deinterlace them before scaling down for web export. Premiere's deinterlacer is as bad as it gets. If you are doing a ratio >= 2:1 (such as 480i -> 240p) it is probably better to untick the "deinterlace" checkbox, as the line-pairs will be blended on output anyway because of the large scaling ratio.
2.) Soft scaling: Premiere's Bicubic resampling is not really ideal for large ratio reductions. Unfortunately, there is not much way around this without using other tools.
3.) Noise: Video noise can greatly reduce the efficiency of encoding -- and therefore, when using a set data rate, it makes lowers quality output. Premiere does have a noise reduction filter option in AME, but it is quite slow and not the most sophisticated solution. You may want to experiment with it anyway: It can potentially make low bandwidth encodes look much better.
4.) Frame rate: It seems like a basic concept, but many people forget that you can greatly increase your spatial quality by reducing the frame rate. If you can live without the motion smoothness of 30 fps, you can get much higher quality with 15 fps at the same data rate.
5.) Two-pass Encoding: Unfortunately, Premiere does not have 2-pass for FLV VP6 which, IMO, is probably the "best looking" web output. You should look at other tools like Sorenson Squeeze or On2 Flix. In these cases you'll need to export a lossless intermediary AVI file to maximize quality.

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