What causes iPhone to lose all contacts, and how can I stop it happening again?

iPhone 3gs, still running 5.1.1 because I actually rely on the mapping software.
A few days back, it started randomly exiting various apps for no reason.  Today, I tried powering off and re-starting, but when it re-started it had erased all contacts.
Last backup was a couple days before, so I won't have lost anything crucial, but this is the first such disaster since bying the phone 3 years ago.  I see numerous complaints about this, and no real solution or explanation offered from Apple.  I figure it's about time to replace my phone, so this will be a test: either there will be a clear explanation and a solution, or I'll switch to Android.

What are you syncing them WITH? Do NOT say iTunes. iTunes is NOT a contact manager.
If you're syncing them with your computer, your choices are MS Outlook or Windows Address Book on a PC, and Contacts / Address Book on a Mac.
If you are not syncing your contacts with a contact manager or cloud service, you are NOT syncing your contacts.
See this document: http://support.apple.com/kb/ht4946
Particularly this item and disclaimer:
Contacts* and Contact Favorites (regularly sync contacts to a computer or cloud service such as iCloud to back them up).
* Your contacts are part of the backup to preserve recent calls and favorites lists. Back up your contacts to a supported personal information manager (PIM), iCloud, or another cloud-based service to avoid any potential contact data loss.

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