What do I do so that search engines find me easier?

Hello,
I was told by a friend that I could put a list of words relating to my business into my website somehow so that search engines would find me easier when they are typed in to the search bar but I dont know how to go about it.
Ive had my website for 6 months and still 'google for instance' cant find me unless i use only my title "Crafty Balloons" and even that only showed results in the last 2 weeks.
I would like to be found using search words like "balloon twisting" "balloons" "entertainment" "party planning" etc...
also I would like my images to show up when people type "balloon dragon" etc into a search engine can this be done too?
please help
ps I love this support site. you guys are the greatest

Actually you need to do a bit more tweaking than has been discussed.
First you need to add meta description tags in the <head> section of each of your pages. Write a brief to the point description of what services you are offering such as:
Balloon twisting in Mandurah, WA. We provide all kinds of balloons for all kinds of balloon ocassions, birthday party balloons, festive, fete and corporate function balloons, store, promotion and wedding balloons.
Next you need to get some of the important keywords into correctly marked up html on your page.
<h> tags will be seen as more important by the Google spider so you should try and somehow incorporate the important keywords into those tags.
On your home page you have the following inside a <h2> tag which is good
Birthday Parties
Festivals and Fetes
Corporate Functions
Store Promotions
Weddings and Gifts
but youre not providing any of the above youre providing balloons for those ocassions. So you should re-write something like below:
<h1>Welcome to Crafty Balloons based in Mandurah, WA</h1>
<h2>We provide all kinds of balloons and balloon twisting for birthday parties, festivals, fetes, corporate functions, store promotions and weddings.</h2>
Then you can add the two paragraphs that already exist.
Also your keyword list should have a comma between each entry - balloons, balloon, crafts, party, parties, etc
If you make those changes to each page and wait a few days before typing into Google - balloon twisting in Mandurah Wa or - balloons for corporate functions in Mandurah then you have a good chance of being listed.
Most people when they search for something such as balloons will search locally first so having your location as a prominant keyword is always a good option.
Try to get listed in as many good FREE dircetories on the web as possible. It has been proven that the more inbound links you have to your site then Google finds it more 'interesting' and will elevate you up the rankings.

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