What format/codec to post web videos?

At work they want to post videos we produce on our web site. They will range from a minute to an hour or more. We have heard pitches from companies that do all the work for us, all we have to do is upload the files and provide an interface on our web site. Viewers will not have to install player software, it will just "work" like YouTube.
But of course, the suits decided that was a bad idea, and we will be compressing the files ourselves and hosting it on some server space that comes in at the lowest bid. Our potential viewers will probably not be web savvy, and may be reluctant to download new player software or plugins. Few of our employees even know what the word codec means, and have begun happily compressing files using random settings, and not concerned about quality. (They are also not concerned that they are shooting stuff on HD cameras in 16:9 and using it in 4:3 projects, and people look really skinny).
My question is, what file format/codec to use? We are mostly editing on Final Cut Express or Final Cut Studio (with Compressor). Perhaps we should do it "Wild West" style, and let everybody compress their programs their own way, maybe different every time they do something? That way, the home computer user is bound to find at least one video that will play on their computer.
Sigh!

FCE and FCpro are both editors, no converter tools.. allthough they allow to use the QT-engine to create a few codecs..
I would consider flv as a 'standard', by sheer market power of youtube.
but that is no codec in FCE's options .
my workflow, in 10.6. would be:
in FCE: Export QT movie (not QT compression!)
open that file with QT_X
choose upload to YT
use 'embbed'-code offered by YT on my site..
.. perhaps, that is too simple..
with FCE you have NO option, to generate a 'web video'; any export needs Quicktime on end-user's side.. FCE doesn't offer flash-video as option.. you need 3rd party apps for that, plus some skills to integrate into a webside, resp. set-up some 'video server' ..
Compressor allows flv as export. still, integration into 'web' unanswered ..
1h webvideo? phpheewww ... that asks for 'streaming video' ..

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