What format to optimize site for iphone?

Looking to put up site that people can view on their iphone and play some 30-second audio clips. In what format should the audio be so that the clips will play on iPhone 3G, 3GS as well as 4.
Thank you.

Should have mentioned that I'm not so technically inclined and am easily overwhelmed by too much detail. Wish someone could give me one simple set of audio settings/format that would make my clip playable by people who visit my site via iphone. Also, how can I make sure that after they listen to the clip, they don't retain the clip in their iTunes library, since I will be selling this content and intend audio at my site so customers can listen only -- not intending to give them audio to keep in their own iTunes libraries.
Thank you!

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