What format works best to view 30 sec video clips on a computer?

I am trying to export 30 sec video clips that will work in windows and mac world. The clips will be Hyperlinked to a GIS program and I what as best quality as possible.

MPEG-1 will play on both. The problem is finding a GOOD encoder. Here is a starting point:
http://danslagle.com/mac/iMovie/qt_plugins/3007.shtml

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    function(){return A.apply(null,[this].concat($A(arguments)))}
    bmiller0525 wrote:
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