What formats will 'Play' on my iPod?

The counter person at my Apple store said the iPod will only play mp3. There are obviously more formats that can be stored on the iPod and I did try to play a .WAV file that I transferred to the iPod through iTunes and it crashed the iPod which did a reset each time I chose the WAV song. I converted that song to mp3 and it played fine on the iPod.
What is it with the other formats ACC, WAV. aiff and others that are talked about on these forums? Are they stored as data format and then transferred to computer to be played by a capable program? If so, I guess MIDI, Cubase, Finale and many other formats could be added.
Can someone clarify how and why formats other than mp3 are mentioned with the iPod, and how they are used?
G5 DP Mac OS X (10.4.8) 4.5G RAM

The iPod will play the following audio formats:
- AAC (16 to 320 Kbps)
- Protected AAC (from iTunes Store)
- MP3 (16 to 320 Kbps)
- MP3 VBR
- Audible (formats 2, 3 and 4)
- Apple Lossless
- AIFF
- WAV
I find it difficult to believe that an Apple representative told you the iPod could only play MP3. This is quite a blunder, seeing as the iTunes Store sells music that isn't even in MP3 format. iTunes Store sells protected AAC files, encoded at a bitrate of 128kbps.
Apple Lossless, AIFF and WAV are considered to be lossless formats. Audio quality will be very high, but the file sizes will also be very large.
AAC and MP3 are compressed audio formats which will produce smaller file sizes without sacrificing too much audio quality. (Subject to opinion, of course.)
Audible format is for Audiobooks purchased from audible.com

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TV and Video
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http://docs.info.apple.com/article.html?artnum=302588
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http://www.squared5.com/
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http://forums.ilounge.com/showthread.php?s=&threadid=123067
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Perhaps this will provide the information you need:
Adding, Browsing, and watching videos in iTunes
Hope it helps.

What formats will 'Play' on my iPod?

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