What happened to Apple's DVD Media?

I zipped into the Apple Store tonight to pick up some blank DVD media & found they no longer carry it. I don't see it in the online store either.
Wow, what happened? (They did sell me a pack of Verbatim)
?

Appple do not make DVD or CD discs, it is a brand not a make.
These discs were made by many manufacturers over the years so buyers were not getting the same make from purchase to purchase.
have a look here for manufacturer comparisons.
http://www.digitalfaq.com/media/dvdmedia.htm

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